Resume

Resume

Employment
Group Head of Digital Sales Travel

Europ Assistance - Paris

2018 - Present

  • Define Group Digital Value Proposition
  • Develop B2B2C revenue through our digital solutions
  • Position Europ Assistance as an Online Distribution Expert
  • Define Global Digital Strategy
  • In charge of B2C
Founder (Side Project)

Mon Petit Site Web - Paris

12/2018 - Present

Create WordPress websites for SMEs and provide SEO recommendations.
www.mon-petit-site-web.fr

Digital and Sales Director

Skintifique - Paris

01/2018 - 12/2018

Commercial growth through several digital universes (social media, Amazon, website….)
Providing and leading functional expertise and delivery in one or several of the key commercial functions:
B2C customer acquisition: SEA, SEO, Remarketing, Display…
B2C customer development: CRM, email marketing…
Key support for customer service, sales admin, community management, product positioning, branding & communication, UX and digital customer journey across platforms.
Managing internal and external resources
Drive innovation: bring new and innovative ideas and realization, in terms of products, services, marketing approaches….

Founder

My Shcengen Pass - Paris

2015 - 2018

My Schengen Pass is an informative website to help you prepare your trip or your family’s, in the Schengen area or in Europe. We also provide the first Schengen visa travel insurance comparator: prices, coverages, exclusions, geographical areas covered and more are reviewed. In a few clicks you will compare the products, understand the key differences and find the product you need.

Global Head of B2C, Ecommerce & Digital

AXA Travel Insurance - Paris

09/2015 - 12/2016

  • Launch and develop AXA Assistance Travel B2C activities worldwide, bring my expertise to the development of AXA Travel Insurance global B2C activities and liaise with the subsidiaries and group departments, thus ensuring an alignment of the Group B2C.
  • Develop and manage all facets of the B2C marketing strategies (strategy development, marketing investments, creative development, online and offline campaign design and management etc.)
  • Support customer acquisition through online and offline media buying in partnership with relevant Marketing Teams and Digital Transformation Department
  • Identify areas of opportunities for partnerships
  • Ensure full involvement of the relevant parties within the Group, including subsidiaries in order to meet the market expectations
  • Ensure optimum time-to-market
  • Minimize IT integration efforts for subsidiaries’s
  • Benchmark Product offering and sales performance and develop proactive global partnerships and affiliation programs
Head of B2C, Ecommerce & Digital (Consulting Mission)

Allianz Global Assistance Australia - Brisbane

11/2013 - 03/2014

My mission aimed at identify areas for improvement and increase sales through:

  • An audit of current actions
  • An analysis of performances
  • Recommendations & optimizations
  • The definition and implementation of the Action Plan
Online B2C & Digital Manager

Allianz Voyage (Mondial Assistance) - Paris

06/2010 - 07/2015

In charge of a team of 5, my mission is to develop sales through qualified traffic, optimized conversion rate and customer retention.

Responsibilities:

  • Set up strategy and implement Action Plan
  • Define website evolutions (usability, design, products)
  • Manage webmarketing channels: SEO, SEA, Affiliate program, email campaigns, RTB, Social
  • Maximize revenues: transformation and average basket
  • Develop strategic partnerships
  • Implement CRM / PRM / DMP
  • Measure commercial and marketing performances
  • Develop mobile applications (B2C and B2B2C)
  • Work on Social Networks strategy: online reputation, infiltration and transformation (www.voyagezen.fr)
B2C & Digital Project Manager

Allianz Global Assistance SAS - Paris

05/2009 - 05/2010

Within the Rebranding of Group sites Project, I worked on:

  • SEO recommendations in accordance with the 28 subsidiaries specificities.
  • International affiliate campaigns
  • Launch of new international partnerships
  • Definition of SEM strategy
  • Propose high ROI initiatives for emerging subsidiaries.
Webmaster / B2C Project Manager

Allianz Voyage (Mondial Assistance) - Paris

03/2007 - 05/2009

  • Update and optimize the B2C website
  • Monitor sales performances
  • Create newsletters
  • Define specifications for extranet
  • Monitor PPC campaign and affiliation
  • Manage strategic partnerships
  • Redesign France website according to Group guidelines
Web Developper

Freelance

10/2005 - 03/2009

Create, develop and update websites (online shops or simple pages). This includes technical developments (PHP / MYSQL / JAVASCRIPT / AJAX) as well as CMS integration, web design, Flash design and UX.

Education
University of Burgundy / IOE London

Master – Languages & Communication

09.2003 - 06.2005

Study of the European media market, Semiotics, law, marketing, communication and Modern Languages. 
Semestre at the Institute of Education – London

Key assets for a Head of Digital
SKILLS
Digital / IT
80%
SEO
80%
Webmarketing
90%
B2C Strategy
85%
Team Management
75%
Online B2B Strategy
75%
Hands-on skills
Tools & Softwares
Google Analytics80
Drupal / WordPress80
A/B testing60
Google Data Studio70
Adobe Photoshop60
Google Ads50
Language Skills

Venezuelan parents, born and raised in France, studied and worked in the UK & Australia

English
French
Spanish

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