Carlos Isturiz

My Schengen Pass is an informative website to help you prepare your trip or your family’s, in the Schengen area or in Europe. We also provide the first Schengen visa travel insurance comparator: prices, coverages, exclusions, geographical areas covered and more are reviewed. In a few clicks you will compare the products, understand the key differences and find the product you need.

Launch and develop AXA Assistance Travel B2C activities worldwide, bring my expertise to the development of AXA Travel Insurance global B2C activities and liaise with the subsidiaries and group departments, thus ensuring an alignment of the Group B2C offering with the needs reflected by the market.

• Develop and manage all facets of the B2C marketing strategies to include strategy development, marketing investments, creative development, online and offline campaign design and management etc.
• Support customer acquisition through online and offline media buying in partnership with relevant Marketing Teams and Digital Transformation Department
• Ensure, through regular Market competitiveness and websites analysis, alignment of the Group offering with the Market needs
• Identify areas of opportunities for partnerships
• Ensure full involvement of the relevant parties within the Group, including subsidiaries in order to meet the market expectations
• With the support of Group departments (IT, Legal, Digital transformation, Finance, Communication …) and Axa Travel Insurance Sales and Marketing, identify areas of improvement towards a real Packaging of the Group offering
• Ensure readiness and optimum time-to-market
• Minimize IT integration efforts for subsidiaries’s
• Benchmark Product offering and sales performance and develop proactive global partnerships and affiliation programs

In charge of a team of 5, my mission is to develop sales through qualified traffic, optimized conversion rate and customer retention.

Responsibilities:

• Set up and implement Action Plan
• Define website evolutions (usability, design, products)
• Manage webmarketing levers: SEO, SEA, Affiliate program, email campaigns, RTB
• Maximize revenues: transformation and average basket
• Develop strategic partnerships
• Implement CRM / PRM / DMP
• Measure commercial and marketing performances
• Develop mobile applications (B2C and B2B2C)
• Work on Social Networks strategy: online reputation, infiltration and transformation (www.voyagezen.fr)

• Update and optimize the B2C website
• Monitor sales performances
• Create newsletters
• Define specifications for extranet
• Monitor PPC campaign and affiliation
• Manage strategic partnerships
• Redesign France website according to Group guidelines