Commercial growth: overall responsibility for achieving and exceeding revenue targets in priority countries ans several digital universes (social media, Amazon, website….)
Providing and leading functional expertise and delivery in one or several of the key commercial functions:
B2C customer acquisition: SEA, SEO, Remarketing, Display…
B2C customer development: CRM, email marketing…
B2B2C retailer acquisition and development (digital + select offline)
In several of the key support functions
Customer service
Sales admin
Community management
Product positioning, branding & communication
UX and digital customer journey across platforms
Managing internal and external resources
Drive innovation: bring new and innovative ideas and realization, in terms of products, services, marketing approaches….