Carlos has a very deep knowledge and experience in driving a strong customer focused B2C strategy and we were lucky having Carlos here whilst our National Sales Manager for B2C was on maternity leave.
Carlos has a lovely demeanour and worked well with his colleagues. He also was able to adapt to the subtle cultural adjustments to our business process methodologies.
Carlos did some excellent work on building our SEO optimisation levers, given we had only launched a new Worldcare site in Tridion only 3 months prior to Carlos’ arrival.
Carlos also played an important part in our team migrating our existing B2B student health site to one that could manage B2C sales of our new visitor health insurance (into AU) products. All of these steps were with little/no budget and we undertook our necessary steps with the focus placed solely on agile execution of opportunistic scenarios rather than that of deep strategic based executions.
Whilst Carlos was here, he also played a important part with the dev of the new « online travel insurance » brand, of which the site has not been touched in 5+ years and is expected to be launched mid May.
Further, and in addition, we engaged in a soft launch of our direct to retail roadside assistance site, roadsideonline.